Orfeón San Juan Bautista

Puerto Rico’s premiere choral ensemble

Already successful institution demanded an aggressive and equally polished brand experience through social media.

Orfeonsjb.org
2008 through 2011

Scope

In partnership with this renowned vocal ensemble, we spearheaded their digital transformation and multimedia presence during a pivotal moment in their decade-long legacy. Building upon their established radio presence and devoted following, we orchestrated a comprehensive digital strategy that included launching their blog, YouTube, and Facebook channels.

Building on this strategic foundation, the ensemble now stands as Puerto Rico’s most-followed choral organization across social media platforms.

Multimedia Production

Our dynamic content strategy encompassed concert promotions, tour coverage, and radio program highlights. The initiative expanded to include developing branded digital materials, concert programs, and video content.

Internal Community Management

A key highlight of the collaboration, was the creation of a custom extranet platform based on WordPress and Buddypress which provided choir members with streamlined access to media resources, calendars, and section-specific notifications.

Let's craft your digital strategy

Deliver a brand experience that inspires, captivates, and delights.