Stage Door Network
Media repository and membership social network
- Client: Theatre Historical Society of America
- Industry: Non-Profit
- Project Type: Web Development
- Project duration: 2016-2018
- Language: English
Brief
The project intended to engage THSA members in conversation, while allowing them to enjoy decades of multimedia materials. THSA proposed a dynamic website focused on providing exclusive access to materials, a repository for magazines, pre-publishing file hosting, and robust social media interaction capabilities. The website was designed to enhance the value proposition for paying members by facilitating connections and interactions among themselves and with the organization’s staff.
Scope
Multi-site WP & BuddyPress
A sub-site was created to harbor the organization’ social media network along with their internal content. Custom theme and membership plugins that managed user roles, and display of content specific to the roles.
Comprehensive Twitter-like social media component with custom tagging, internal messaging, main/individual/user profile walls where members could post text, photos and videos as well as connecting as friends, custom groups, etc.
Marquee Magazine Library
Repository of decades of journal issues, with library thumbnail selector, fully responsive viewer, and commenting section.
Customer Support Framework
Addressed customer questions, developed predetermined responses based on common pain points and fielded support tickets between stakeholders.
Co-created the Terms of Use, Privacy Policy, FAQ and maintained support requests.
Prospective plans included customer dashboards to manage their memberships, cataloging and importing metadata to the Marquee library for keyword based search, along with the addition of a Theatre owner network.
Skills
Additional Solutions
Sitemap & SEO
SEO tags per page and post, sitemap generated and submitted to major search engines, custom robots.txt, .htaccess modifications. Google Business page updates.
Traffic and Analytics
Headers included Google Analytics, while WP Sucuri plugin acted as gatekeeper. Sucuri was also used to analyze traffic and for improved member specific troubleshooting.
Caching & Media Hardening
Server-side scripting and WP plugins worked to reduce the load-speed from 12 seconds to 6 seconds.
All images and files were systemically optimized for the Web and blocked from external direct access, except specific file formats.
SSL Encryption
All media assets were transitioned to load only through SSL as required by Google for SEO purposes and to allow the public to fully access the contents of the site securely.
Spark meaningful conversations
Steer and motivate your audience with a platform where they can share their common interests.