Cohesive Promotion Strategy
Copy, photography and video teaser production
- Client: Javier Sanchez
- Industry: Performing Arts
- Project Type: Graphic Design, Video, Social
- Project duration: Winter 2010
- Languages: Spanish
Brief
Gifted Puerto Rican pianist Javier Sánchez envisioned a dynamic print and online campaign to celebrate and promote his graduation recital. As I had experience in crafting multimedia materials for other live music productions, I believed a promotional video would enhance his reach. Along with photographer Miguel Rivera, we captured him in pictures and video.
Scope
Teaser video production & editing
I developed a promotional video seamlessly aligned with the branding of the printed materials.
Social Media
For the online campaign, I set-up a Facebook event featuring a Google Map with directions to the venue. Additionally, I crafted compelling copy for email and SMS announcements to ensure a cohesive and impactful promotional effort.
Social Media
For the online campaign, I set-up a Facebook event featuring a Google Map with directions to the venue. Additionally, I crafted compelling copy for email and SMS announcements to ensure a cohesive and impactful promotional effort.
Skills
