Primera Hora- Mega Electronic Music Fest 2011 Photo

From Casual Chat to Festival Coverage

How a musical conversation launched an assignment

Brief

During an immersive experience in Primera Hora‘s headquarters, a Puerto Rican prominent media outlet, a casual conversation about my diverse musical interests transformed into an extraordinary professional opportunity. When I shared my passion for music spanning classical and electronic genres, the Social Media Team’s manager recognized a unique synergy. He invited me to cover the anticipated Mega Electronic Music Festival—a dynamic event featuring an electrifying lineup of renowned international and local DJs.

The festival became an extraordinary canvas of sound, featuring luminaries like Axwell, Benny Benassi, and Adam Freeland. Over ten pulse-pounding hours, I witnessed a spectacular convergence of musical talent. This unexpected assignment not only validated my versatility as a budding journalist but also provided an immersive glimpse into the pulsating world of electronic music and journalism production.

Scope

Ten hours told in under 500 words

I was commissioned to develop a dual-format news piece for the event: a concise digital teaser for website and social media platforms, and a comprehensive article designed for both online publication and print media. The newspaper dispatched a professional photojournalist to visually document the event.

Skills

Let's craft your narrative

Need compelling storytelling, crisp news writing, or professionally crafted press releases? I specialize in transforming complex information into engaging, impactful media.

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