Total Online Presence
Website Development for a Montessori Pre-Kindergarten
- Client: Magical Stars Montessori School
- Industry: Education
- Project Type: Branding, Web Dev, SEO, Social
- Project duration: Summer & Fall 2011
- Languages: English & Spanish
Brief
The project involved creating a dynamic website for a daycare and pre-kindergarten that followed Montessori techniques and offered Spanish immersion. The project included the creation of mirrored content in both Spanish and English to cater to a diverse audience. Additionally, graphic elements and branding were designed to reflect the school’s whimsical nature and appeal to both parents and children.
Scope
From wireframe to XHTML + SEO Campaign
The web layout was designed in Photoshop, then translated into a scratch-coded static XHTML site to allow fast loading of the content.
A comprehensive SEO strategy was implemented, resulting in the website ranking in the second spot within weeks of its launch.
This strategy included custom domain and email management, harnessing Google business profile, a Facebook page, sitemap and robots.txt files, and targeted meta-tagging.
Social Media
The extended consulting project included periodic notifications to parents and weekly posts in self-managed Facebook page to engage with the community and promote the school’s offerings.
Skills
Nurture curiosity
Claim your top rank in your category with a holistic and captivating online campaign.